This article about self-help books and a strange seminar by the author-guru (not the writer, mind you) of the "Chicken Soup" series literally had me rolling on the floor in laughter - brilliant - check it out!
From: The Believer, September 2005, by Jessica Lamb-Shapiro
"We need heart-touching, soul-penetrating stories!: are self-help books moronic and doomed, or can they deliver us to our better selves?"
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